(H)Rock and Rollout – 4 tips for releasing new “hit” benefits

by Jovan Hackley | Apr 04, 2017

Like British tunes from the 60’s, the benefits that become a “hit” are the ones that both strike the right chord and get the viral distribution that makes everyone hit play.

Choosing the right benefit is only half the battle. Here are four tips for creating rollout/onboarding plan that drives adoption results.

AVOID THE GENERIC INTRO – GET GOING LIKE THE KINKS

Rock fan or not, most of us born before 1992 know the intro to the 1965 hit “You Really Got Me” by the Kinks (if you don’t click on the video and you’ll love it). What does this have to do with roll out? If you really want a benefit to be a hit, you’ve got to shake up the intro. Avoid the single sheet of paper in the folder or simple one-of-a-thousand Powerpoint slides. Find a way with visuals, memes, or swag to make the benefit standout.

DON’T TELL THEM, SHOW THEM – LIKE TINA TURNER

To hear the song Proud Mary is really to only experience half of its impact. Click above to see Tina Turner live at (2:11) and fill in the other half of one of the most iconic rock experiences ever.

But, again, what’s Tina got to do with benefits?

To make a benefit roll out rock, it should be both show and tell. One great example of this is how Health Fair Connections launched Dentistry on the spot to bring attention to their new health benefit and its importance.

SHOCK LIKE A DESTINY’S CHILD – BEYONCE’S ROCK LESSON

She’s no “rock” star to most, but Beyonce did score a Grammy nom for Best Rock Song in 2016 for the grungy track “Don’t Hurt Yourself.”

What did she teach us? A little shock and awe is a great way to engage audiences.

If you’re in HR, you don’t need a guitar and a leotard to shock. Instead, consider absorbing her strategy of a “surprise album release” that happens off-cycle. In 2016 and 2013, she dropped albums that went multi-platinum out of nowhere. Could a surprise benefit release be your key to creating an adoption hit?

GET ANOTHER INSTRUMENT INVOLVED – THE MAGIC CARPET RIDE OF BENEFITS

Again, rock fan or not, Steppenwolf’s “Magic Carpet Ride” is one of those tunes that moves us all. The synergy of guitar and organ make it one of the most iconic musical fusions of the 60’s. Click it to foot tap while you read on.

Steppenwolf’s lesson to HR pros is that the best of instruments don’t play (or dominate) alone. Like the guitar and the organ, tying a benefit, like a student loan paydown bonus, to other company goals can be a great way to drive a roll out win.

For ideas on how to connect benefits to company goals check out 4 Ways a Student Loan Benefit Can Boost Company Goals.

We hope these tips made your head nod and shook in a few ideas to help with your next benefit rollout or enrollment season. As always, if you’d like to add a student loan repayment benefit to your mix, contact us below and we will be happy to help.

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by Jovan Hackley | Apr 04, 2017

by Jovan Hackley | Apr 04, 2017

by Jovan Hackley | Apr 04, 2017